Adbooma is an online advertising archive selling a large selection of vintage advertising and ephemera.
Originally called Blue Angel part of this branding project involved me creating a new name for the business as well as a new look. The Adbooma name was derived from three of the key items that the business sells – adverts, books and magazines. I shortened it in the style of other online businesses like Trivago to guarantee an available trading name and domain name.
The logo is simple, memorable and playful and it reflects the business perfectly. It was one of those happy instances where the first thing I sketched completely hit the mark. Once I’d created the logo I developed a style guide to show how the logo and identity should be used across print and digital applications.