Anna Goodwin runs Foodlife a local company that deliver boxes of locally sourced food to households across Stockport and Manchester.
Anna wanted a fun logo that would position Foodlife as a friendly and ethical family business. Foodlife’s customers range from students to young families right through to the elderly so I had to create something that would appeal to a wide range of people.
After sketching out some initial ideas I created this type based logo using the Clarendon typeface. The carrot is cut off to give the impression that it’s sitting in a box or alternatively in the ground.