A Google Business Profile is a free marketing tool that helps you manage how your business performs across Google. It lets you add contact details, photos and opening hours. You can also manage reviews that people leave for you.
Google ranks your business based on a number of factors:
If you haven’t claimed your Google Business Profile page sign up at www.google.co.uk/business.
Once you’ve entered your information you’ll need to verify that you’re the business owner before your listing will appear.
To get the best results from Google Business Profile make sure the information you add is accurate and up-to-date. Here’s a handy checklist for adding your details.
Your Google Business Profile dashboard contains a section called Insights so you can quickly and easily see:
The last point is really interesting. Some people will phone you directly from your listing so it pays to put the effort in.
Google recently added a new feature to Google Business Profile called Posts. Posts are small pieces of information about new events, products or services.
You can add an image, a title, up to 300 words of text and a call-to-action button. As posts are quick and easy to create they’re certainly worth trying. There are certain guidelines that you need to follow so it’s worth researching this before you create the post. Posts are only active for a certain amount of time so they’re ideal for seasonal offers or upcoming events.
Remember to keep your listing up-to-date. When someone buys a product or service from you ask them to leave reviews for you through your profile.
Google Business Profile should form just a part of your local search strategy. Keep your website up-to-date with local content and get backlinks from revelant, good quality websites such as local business directories.
Your Google Business Profile is a really useful marketing tool. It’s free to use, easy to set up and a great way of getting in front of potential customers.
It can help with your local search strategy as long as you remember to keep the information on it up-to-date.
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