We all know that good photography on websites can really help your business branding, but there are some occasions when filling your web pages with photos might not be the best option.
Established in 1980 John Delany Motors is the largest independent car garage in Stockport and is well known for providing local motorists with a quality service. Earlier this year I had the pleasure of working with Brittany from John Delany’s Marketing department to create a new identity for the business.
Google My Business is a free marketing tool that connects you to your customers and helps you manage how your business looks and performs across Google. It’s a really useful and important tool that helps you improve the local visibility of your business.
A few years ago I gave up alcohol, as a result I don’t really go to pubs anymore except occasionally for something to eat. Last year I was in a pub in Stockport having a meal with the family. This pub had obviously had a major facelift and to be fair it looked really, really nice.
If the main focus of your website is to generate enquiries for your products or services then your Contact page is really important. For a Contact page to work properly you need to think about the kind of business you own and how your customers might want to get in touch with you.
One of the key parts of a website is the About page but they’re also one of the hardest pages to get right in terms of tone and content. Your About page should get people interested in your business, tell a story and explain why you’re qualified to help them. So what makes a great About page?
Just lately I’ve been making some changes to my website. Since I put it live nearly seven years ago I’ve lost count of how many updates I’ve made and even for someone who does this for a living it’s hard work!
For most small businesses getting a steady stream of new customer enquiries through their website means getting onto the first page of Google's search results. Although there’s no guaranteed way of doing this good quality content and backlinks can certainly help.
British Freelance Designer Rich Baird has started a Logo Archive where he curates and showcases hundreds of classic logos, symbols and monograms.
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