Helpful articles on web design and branding
Are frequently asked questions on websites a good idea?
I look at how frequently asked questions on websites combined with schema markup could improve your search ranking and help you get noticed by AI systems.
“Can I break this?” – Why websites need structure
How giving too much freedom on a website can make it harder to maintain consistency and how structured content can protect your brand.
What album artwork taught me about responsive web design
A look at the genius design of record sleeves, cassettes and CD artwork and what it can teach us about responsive web design.
Why are people leaving my website without contacting me?
I look at the potential reasons why your website is getting lots of visitors but no one is getting in touch.
Reducing distractions on your website
How to guide people calmly through your website by removing clutter and distractions.
Art direction for a low carbon website
How art direction and considered design choices can help to reduce your website’s carbon emissions.
New brand identity forged for Colebarn
I take a close look at the modern brand identity I created for Colebarn, a luxury interior design company based in an old Blacksmith’s Forge in Derbyshire.
What makes a great logo?
The basic principles behind what makes a great logo including my thoughts on how to get simplicity, humour and warmth into your branding.
Should I use service location pages?
Finding smarter ways of reaching customers in different locations while also trying to avoid Google penalties.
Joining the 100 club
Reflecting on website performance and how I managed to get my website to hit the magic 100 on PageSpeed Insights.
Winter photos
A collection of beautiful winter photos from some of my walks around Marple.
Don’t rely on social media for your digital marketing
Thoughts on not putting all your eggs in the social media basket and how to make the most of your website content.