27th June 2017
Contact page tips and advice
If the main focus of your website is to generate sales then your Contact page is really important. Here are some tips and advice on what I think makes a good contact page.
Keep your form short, simple and clear
If you use a contact form it’s important to keep it short and easy to use. A name, email and message field will often be enough to make that first contact with a customer. Keep the design of your Contact page really simple and avoid unnecessary clutter or distractions.
Make sure your contact form is responsive
The form needs to be responsive so people using a smartphone can send you a message quickly and easily.
Make it easy to find
Your contact page should be on your main navigation and named either Contact or Contact Us. Don’t make people search for the page or give it an obscure name. You could also put a link in the footer so people can find it at the bottom of the page.
Think about what contact details would be useful for your potential customers
Think about how your potential customers might want to contact you. Put an email address and any telephone numbers you use on your contact page as well as the form. Give people a number of different ways to get in touch with you.
If you have a physical location add your postal address, a map and a list of opening times.
Acknowledge receipt of the message
When someone’s sent you a message it’s courteous to acknowledge it and thank them for their enquiry. It’s also a good idea to tell people how long it will be before you reply.