It can be really difficult for small businesses to stand out properly on social media. There’s a lot of noise and so many people and brands vying for attention. One way you can improve engagement is to set up a consistent graphic design style across the different channels.
I recently helped Liverpool based Yoga practitioner Rosanna Gordon to do exactly this.
Identifying posts and creating templates
We started by identifying the type of social posts Rosanna created on a regular basis. From there I set up a number of layered Affinity Photo files with instructions on where to drop new images. Affinity Photo is a superb graphics application currently available for the ridiculous one-off price of £25. It puts really powerful photo editing tools in the hands of consumers and small businesses.
An affordable and convenient solution
After designing the original templates for Facebook I created a set for Twitter and Instagram. For fonts I used PT Serif and Oswald so Rosanna could use them without incurring any extra costs.
Rosanna can now create new social media graphics without paying for the services of a designer.
