Creating a consistent style for your social posts

It can be really difficult for small businesses to stand out properly on social media, there’s a lot of noise and so many people and brands vying for attention.

Photo by Prateek Katyal on Unsplash

One way you can improve engagement for your posts is to set up a consistent graphic design style across the different channels you use so people start to recognise your posts. I recently helped Liverpool based Yoga practitioner Rosanna Gordon to do exactly this.

Identifying posts and creating templates

We started by identifying the type of social posts Rosanna created on a regular basis and from there I set up a number of layered Affinity Photo files with instructions on where to drop new images. Affinity Photo is a superb graphics application currently available for the ridiculous one-off price of £25. It puts really powerful photo editing tools in the hands of consumers and small businesses.

An affordable and convient solution

After designing the original templates for Facebook I tweaked the size and ratio of each design and created a set of templates for Twitter and Instagram. When it came to typefaces I used the freely available - PT Serif and Oswald - so Rosanna could download and use them on her computer without incurring any extra costs.

The beauty of this affordable and convenient solution means Rosanna can create new social media graphics whenever she needs them without paying for the services of a designer.

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Quotation and testimonial templates

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A series of different content templates