Social proofing is the idea that the actions and attitudes of people around us affect our own behaviour. Social proofing gains people’s trust and gives them confidence in products or services. Used properly it can grow your business and establish your brand.
Adding testimonials and case studies to your website can help to social proof it. Here are some simple hints and tips on how to do it.
Testimonials
Testimonials are a really powerful tool in digital marketing. If you’re going to use testimonials make sure you reference the person and business that the testimonial is from.
Including a client photo or video in your testimonial can really help your testimonials stand out.
Testimonials are effective when they’re placed before a call to action like an email sign-up form.
Get customers to write testimonials for you on your Google My Business page. By doing this you’ll increase your visibility and gradually improve your website’s search ranking.
Case studies
Case Studies are short business stories that demonstrate how your product or service solved a customer’s problem.
A case study talks about the project process and the impact your work has had on the customer. If you add compelling evidence to a case study it becomes far more powerful and persuasive.
Accreditation logos
If you have a professional accreditation you could feature the logo on your website.
Accreditation logos show prospective customers that you’ve reached a certain level of excellence within your industry.
You can often get accreditation logos directly from the association’s marketing department along with guidelines on how to use them.
Working with well known businesses
If you’re working with well known businesses you could add their logos to your website. By associating yourself with household names, this will create a real sense of trust among your prospective customers. Just make sure your contract or agreement allows you to use their name and logo on your website.
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I love to work with businesses who have a positive impact on the world and see the value of great design. If you need some help with a web design or branding project I’d love to hear from you.
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