What are backlinks and why are they important?

For most small businesses getting a steady stream of new customer enquiries through their website means getting onto the first page of Google's search results.

Photo by Nick Fewings on Unsplash

Although there’s no guaranteed way of doing this good quality content and backlinks can certainly help.

Backlinks are simply links back to your website from other people’s websites.

Backlinks tell search engines that your website is important and they help to improve your site’s credibility and search engine ranking. However, backlinks only really help if they are placed on good quality websites that are in some way related to what you do.

Backlinks from large, reliable and trusted websites are the most valuable kind so you should focus your efforts on getting backlinks from these types of sites. Websites near the top of Google are likely to be high quality.

So let’s look at some common types of backlinks and how to get them.

Writing your link

When it comes to writing your link pay attention to the anchor text. Don’t just write a link that says ‘read here’ or ‘click here’. Ideally, you should include one or two of your main keywords in your link’s anchor text.

For example ‘Interior design solutions’ would work well as a link. It tells the search engines very clearly what kind of site the link will go to. If you put a location in there as well ‘Interior design solutions in Stockport’ it can go some way to helping with local searches.