Five simple website tasks

Looking after your website needn't be difficult or time consuming. Here are five simple website admin tasks that you can fit into your schedule.

Photo by Emma Matthews Digital Content Production on Unsplash

1. Backup your website

Don’t rely on your hosting company to keep your website backed up. If you have access to your website’s control panel or you have a plug-in or app installed in your content management system you can back up your files and database and keep them safe. If your website is updated regularly make a backup at least once a week, otherwise you can probably get away with performing a backup once or twice a month.

2. Make sure you get your renewal emails

We’ve all had a legitimate email disappear into our spam folder. Usually it’s not a massive problem but what if it’s the renewal email for your website hosting or your domain name? The last thing you want is your website going offline because you missed the email. Fortunately, this is easily avoided. All you need to do is add your hosting company’s email address to your email contacts and then any messages you get from them should always go straight to your inbox.

3. Tidy up your contact form responses

If you have a contact form that stores messages then it’s good to occasionally remove old messages that you no longer need. This will ensure that you comply with any data protection promises you’ve made in your privacy policy. If you find that your contact form is receiving a lot of spam you could consider plugging in a third-party solution like Akismet which is great at stopping spam from even getting to your inbox.

4. Keep getting reviews and testimonials

Always ask your customers to leave reviews or testimonials on your products or services. If they’ve had good service from you they’ll usually be happy to write one. If you’ve got a Google My Business page try and get the reviews through that as it will help to improve your visibility across Google.

5. Look at what the competition is doing

It’s always useful to look at what the competition are doing with their website and online presence. If you have a bit of spare time Google your competitor’s company name and as well as looking at their website see where else they’re listed on the web. Maybe they’re writing articles for a popular industry blog or they’ve submitted some newsworthy stories to a trade or association website? Have a look at how they’re driving traffic to their websites with social media, which networks they’re on and what sort of content they’re posting.