Improving your local search ranking with Citations

If you're looking for a way of boosting your website rankings in local organic searches then citations can be useful.

Photo by Allison Raber on Unsplash

Citations are simply your business details listed on other websites.

Citations are a key part of the ranking algorithm in Google. Getting your citation listed on established websites like business directories actually helps Google verify that your business exists and is legitimate.

Citations in their simplest form consist of your business name, address and phone number.

For a citation to improve your ranking it’s important that it matches the format used on your website and your Google+ page when you add it to another site.

Business Directories

Popular business directories like Yell and Thomson Local are a great place to list your citation and usually it’s completely free.

I noticed an improvement in my own website’s ranking when I started adding my citation to business directories. It took some time to get listed but I happily wrote it off as a marketing activity and set aside a whole day to concentrate solely on the task.

When you register your business with these directories you do end up with quite a few emails so it’s worth setting up a separate email address to keep them away from your urgent day to day emails.

It’s important to keep login details to the directories safe because you never know when you might need to change part of the citation, like your business phone number.

Also, be prepared to receive the occasional marketing call as some of the companies who own the directories also offer a paid listing (which might include extra features like the ability to upload photos of your business or you logo) and they might try and call you to persuade you to upgrade.

Other good places to get your citation listed are business directories for the specific industry you’re in and local business directories.

Some popular business directories

If your business is based in and around Stockport or Cheshire you might also want to consider getting listed on these directories. If you’re not then just do a quick Google search and you’ll almost certainly find directories that are more local to you.